Wonderful Pistachios wanted a campaign that was bold, irreverent, and filled with celebrities. And with that, the Get Crackin' campaign was born. It became so popular, A-list stars began calling the agency asking to be a part of it.
Here are two spots art director Phil Mimaki and I contributed to the campaign. This first one features Wee-Man, one of the stars of crude stunt series Jackass.
This next spot features Miss Teen South Carolina Caitlin Upton, who, as you probably remember, rambled incoherently when asked a question by a judge during the Miss Teen USA beauty pageant. (If you don't remember, click here for a refresher.)