Wonderful Pistachios wanted a campaign that was bold, irreverent, and filled with celebrities. And with that, the Get Crackin' campaign was born. It became so popular, A-list stars began calling the agency asking to be a part of it.
Here are two spots I wrote for the campaign. This first one features Wee Man, one of the stars of “Jackass.”
This next spot features Miss Teen South Carolina Caitlin Upton, who, as you might remember, rambled incoherently when asked a question by a judge during the Miss Teen USA beauty pageant.