The One 800s, a rock band stemming from Los Angeles, was launching their moody debut album in a way no other band had done before: with a 1-800 number. People call the number, leave their email address, and receive a download code good for a free digital copy of their album. The band wanted an eye-catching, slightly snarky digital campaign to advertise the number - and to allude to the fact that their album wasn’t the feel good album of the year. I was thrilled to help.