Robaire and Hogshead was celebrating their first anniversary. They wanted to create a buzz around the event.
So instead of sending out a traditional invite, Art director Kyle Mitchell and I came up with the idea to send out scandalous pictures of the party - before the party ever took place. Ended up winning a Silver Pencil at The One Show. Even made it into Communication Arts' Advertising Annual.
The party was a huge success as well. (What I remember of it, anyway.)