Here's some digital and print work I helped produce for Jaguar XF.
This first campaign, Business Gets Personal, created with art director Dave McClain, continued the good-to-be-bad spirit of previous Jaguar advertising.
In this mobile execution, we used a slider device to show off both sides of the XF. Slide one way, you'd see the lightweight aluminum interior. Slide the other, and you'd see the XF's beautiful exterior.
Here's a Twitter-based idea we did for the Business Gets Personal campaign where we introduced a character called "The Fixer."
The purpose of this next campaign, Not Business As Usual, also created with art director Dave McClain, was to make a statement that the Jaguar XF, with all its many exhilarating features, was anything but cliché.
To convey this message, we repurposed some of the many annoying business clichés and buzzwords we hear all too often, and used them to the Jaguar XF's advantage.
Finally, this online spot was developed as a continuation of the XF Boffin campaign. ("Boffin" is the British word for "mastermind.")