Here's some digital and print work I helped produce for Jaguar XF.

“Boffin”

This online commercial features Nicholas Hoult as the Jaguar XF Boffin. (“Boffin” is the British word for technical or scientific mastermind.)

Business Gets Personal (Print/Digital)

This print campaign continued the “good-to-be-bad” spirit of Jaguar advertising.

The body copy reads: Get ready for curious looks and hushed voices. Introducing the new Jaguar XF. With an assertive design that triggers double takes. (Not to mention a few rumours.) And its supercharged engine will get the neighbors gossiping in j… — The body copy reads: Get ready for curious looks and hushed voices. Introducing the new Jaguar XF. With an assertive design that triggers double takes. (Not to mention a few rumours.) And its supercharged engine will get the neighbors gossiping in just a few short seconds. The Jaguar XF. It's the talk of the town.

"Saloon" is the British term for "sedan." The body copy reads: It's tough to say "no" to the new Jaguar XF. In fact, after one breathtaking drive - featuring a supercharged engine that boasts up to 550 hp, and an all-aluminum body that makes for bes… — *"Saloon" is the British term for "sedan."* The body copy reads: It's tough to say "no" to the new Jaguar XF. In fact, after one breathtaking drive - featuring a supercharged engine that boasts up to 550 hp, and an all-aluminum body that makes for best-in-class handling - you might find it's tough to say anything at all.

Yes, "aluminium" is the way they spell aluminum across the pond. The body copy reads: Introducing the new Jaguar XF. Featuring an all-aluminium body with Best-In-Class handling and efficiency. So you can outmaneuver your rivals without breaking a sw… — *Yes, "aluminium" is the way they spell aluminum across the pond.* The body copy reads: Introducing the new Jaguar XF. Featuring an all-aluminium body with Best-In-Class handling and efficiency. So you can outmaneuver your rivals without breaking a sweat. You'll also find a Best-In-Class infotainment package that'll keep you well connected while you're conquering all challengers. Once you say hello to the 2016 Jaguar XF, you'll wave goodbye to convention once and for all.

The body copy reads: The new Jaguar XF has five premium engines to choose from, all of which are designed to help you escape in a hurry. Ranging from a powerful 2.0L i4 240 hp Turbocharged, to a downright ferocious 5.0L V8 550 hp Supercharged (XFR-S… — The body copy reads: The new Jaguar XF has five premium engines to choose from, all of which are designed to help you escape in a hurry. Ranging from a powerful 2.0L i4 240 hp Turbocharged, to a downright ferocious 5.0L V8 550 hp Supercharged (XFR-S only). No matter which one you select, we think you'll agree: making a break for it has never been so exhilarating.

The body copy reads: The Jaguar XF 3.0 with instinctive All Wheel Drive takes you where you want, when you want, in comfort and control. Without sacrificing any sporting performance. Visit your Jaguar retailer to learn more about the only AWD vehicl… — The body copy reads: The Jaguar XF 3.0 with instinctive All Wheel Drive takes you where you want, when you want, in comfort and control. Without sacrificing any sporting performance. Visit your Jaguar retailer to learn more about the only AWD vehicles with the instincts of a Jaguar.

In this tablet execution, we used a slider device to show off both sides of the XF. Slide one way, you'd see the lightweight aluminum interior. Slide the other, and you'd see the XF's beautiful exterior.

The copy reads: If strength comes from within, then the all-new 2016 Jaguar XF is truly formidable in its brawn. The Aluminum Intensive Architecture delivers a more connected, sporty drive, without sacrifice to sturdiness or safety.

The copy reads: There's nothing timid about the all-new 2016 Jaguar XF. Radiating confidence from every angle, it has a look that begs to be driven. And with a supercharged engine available with up to 550 hp, who can resist?

Here's a Twitter-based idea we did for the Business Gets Personal campaign where we introduced a character called "The Fixer."

Not Business As Usual (Print)

The purpose of this next campaign was to make a statement that the Jaguar XF, with all its many exhilarating features, was anything but cliché.

To convey this message, many of the annoying business clichés and buzzwords we hear all too often were repurposed to the Jaguar XF's advantage.

The body copy reads: Clichés don't come standard in the new Jaguar XF. With best-in-class fuel economy, connectivity and safety features. Not to mention a supercharged engine that'll leave the other drivers in the dust. The Jaguar XF. Business class… — The body copy reads: Clichés don't come standard in the new Jaguar XF. With best-in-class fuel economy, connectivity and safety features. Not to mention a supercharged engine that'll leave the other drivers in the dust. The Jaguar XF. Business class will never be the same. And in this case, that's a very good thing.

The body copy reads: Transcend the cliché in the new Jaguar XF. With an Ingenium engine that goes from business class to world class in nothing flat. And all the trappings one could ever desire. With power and features like this, there's no way to l… — The body copy reads: Transcend the cliché in the new Jaguar XF. With an Ingenium engine that goes from business class to world class in nothing flat. And all the trappings one could ever desire. With power and features like this, there's no way to lose-lose.

The body copy reads: Escape clichés in the new Jaguar XF. With a supercharged engine that'll leave you at a loss for words. And an infotainment/connectivity package that surpasses anything in its category. One drive and you'll find the Jaguar XF is … — The body copy reads: Escape clichés in the new Jaguar XF. With a supercharged engine that'll leave you at a loss for words. And an infotainment/connectivity package that surpasses anything in its category. One drive and you'll find the Jaguar XF is beyond anything in the business class.