"America's Favorite Mom" was a reality show in which people nominated their own mothers to be crowned - you guessed it - America's Favorite Mom. The producers of the show wanted a commercial that spoke to teenagers. Something that might persuade them into thinking their own mothers might be worthy of the title. Quite a tall order, indeed.
Nevertheless, we persevered, and came up with this online spot targeted at teens. Probably scared them half to death as well. Art directors were Phil Mimaki and Jennifer Young.
Belding Awards – Interactive Advertising – Finalist
Effie Award – Interactive Advertising – Silver Effie
Davey Award – Online Video Category - Silver Winner
Telly Award – Online Video Category – Silver Winner
Communicator Award – Interactive Advertising – Award of Excellence
W3 Award – Interactive Advertising – Silver Award